As a story-telling people-oriented photography & videography studio, we do many kinds of videos.  Talking heads videos are one of them.

Talking heads videos are short promotional video messages that can be used as social media content, on a website landing page, or embedded in an email to capture attention. They can also be used to announce upcoming events, changes to your business, tell your personal story to connect with your audience, announce an upcoming promotion, etc.

The ultimate goal of a video like this is to help with your sales. One of the ways it can be used is as a conversion tool - you can explain a lot in a short video, without people having to read anything, which will encourage people to actually book a meeting.  Other ways are as great content on social media.

When creating talking heads videos, there are things you can look for, and choose as options, such as:

• The choice between 1 or 2 cameras - 2 allows for smoother cuts
• Titles (we call them 'lower 1/3rds') explaining who you are
• Subtitles so people can still read in silence (at work maybe!)
• Text overlays (or 'supers' as we call them) that can emphasize important aspects of the audio
• With our without a teleprompter.  Using a teleprompter makes things more efficient, but unless you're very good at emoting while reading, can come across as a bit stiff - while off the cuff can be a lot more natural, but you'll get less videos.

Mark here, a real estate agent, used his talking head video to explain his process to his current and prospective clients.